"Hermane," pronounced "Er-Ma-Ney," derives from a newly inclusive Spanish term for 'sibling,' crafted to encompass a non-binary connotation. Hermane Cosmetics was founded by three siblings who sought to create a brand that embodies unity, inclusivity, and authentic self-expression. The brand's logo, featuring three intertwined hearts, symbolizes their sibling bond and the strength found in their connection. Each sibling brings a unique energy to the brand, reflected in its color palette: pink represents women's empowerment, black embodies the dark and the mystique and blue symbolizes LGBTQ+ pride. Hermane Cosmetics is more than just a makeup line; it's a celebration of the freedom to express one's true self.